A QUALITATIVE STUDY OF CONSUMER’S SATISFACTION & TRUST FROM UTILIZATION OF MOBILE COMMERCE IN SURAT CITY

Mobile commerce represents a significant development in e-commerce enhancing the capabilities, offering accessibility, ubiquity, mobility, personification and localization to users. In this study work, the object of the researcher has endeavored better fathoming towards m-consumer satisfaction and trust on mobile commerce. This study deals with the numerous pros and cons that have convincing effect on m-consumer trust and derived satisfaction from use of m-commerce. Further, the study covers responsible core elements and components providing better satisfaction and for building trust on m-commerce of m-consumer. The study has used interview method based on Value-Focused Thinking approach, 50 interviewee has been selected randomly and data were collected as well analysis for developing basic framework. At last study has drawn some of the recommendation and conclusion.

               

KEYWORDSMobile Commerce, e-Commerce, Ubiquity, Mobility, Personification, Localization.


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