CUSTOMER SATISFACTION IN E-BANKING: AN OVERVIEW

E-banking comprises of internet banking, automated teller machines, Smart Cards, mobile banking etc. Customers can avail e-banking from their homes. It reduces transaction cast and saves time. Customer satisfaction depends on various aspects such as reliability, security, accessibility etc. Many customers are not aware about e-banking facilities. Most of the customers are not interested in e-bankings due to lack of security. In this paper, an attempt has been made to analyse various aspects of customer satisfaction in e-banking.

               

KEYWORDSBank, e-Banking, Customer, Customer Satisfaction.


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