New-age Indians are different from their previous generations. As per demographic criteria, India’s population is getting younger and with further exposure to the world, the demands of the younger generation are rapidly changing. This change is pushing all industries to create, and the shift is more prominent in the Insurance space than anywhere else. For Example, Nowadays youth are considering Life Insurance not only for protection purposes but to achieve their life goals. Ambitions such as preventive healthcare, world travel, entrepreneurship, and having a parallel career demand financial planning by young people all over the world. Customers’ expectations from Insurance products are quickly changing as they demand additional efficient services which match their lifestyle and needs. For instant, self-service apps, Digital touchpoints, and automated payment reminders. Progressively, the product demand is also moving towards new-age products which can be bought and redeemed online, have more transparency than previous products, and don’t tangle the customers in complicated terms and conditions.

Keywords: Life Insurance, Progressive Consumer Behaviour, Customer’s Expectations, Life Insurance Industry Growth.