ISO 9001:2015

MOTIVATIONAL ASPECTS OF WOMEN ENTREPRENEURSHIP OF ASSAM

Dr. Ranjeeta Phukun

Motivation is one of the vital parts of an individual‘s starts up process. One important aspect of starting or running an own business is an entrepreneur‘s motivation. Women could have numerous reasons to become an entrepreneur and their motivation mostly depends on the things they face in their life and can vary from country to country. This is more- pronounced in respect of women- entrepreneur who are class by them-selves. If focus is shifted to India, one will observe that social structure is hierarchical nature. It has built-in-prejudices and discrimination. it is believed that women folk are more prone to this anomaly compared to men folk. In Assam, this scenario can be easily observed. More-over, Assam has been engulfed by all round infrastructuralness backward (compared to all India level) even though nature has bestowed it with immense resources. In such a situation it is hard to believe the existence ‘Women entrepreneur' in this part of the country. So, in this paper first part observation various types of question which relation with motivation factors of women entrepreneurship and last part analysis all the factors and finding out the result.

 

Keywords: Women Entrepreneurship, Motivation, Discrimination, EMTC.


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