Over The Top platforms commonly termed as OTT platforms are online streaming media services which from past few years is gaining a lot of popularity amidst the masses. NETFLIX, AMAZON PRIME VIDEO, DISNEY + HOTSTAR are some of the many OTT channels offered to the viewers in India. As per reports the Indian OTT market is expecting $5 Billion Customers by the year 2023.The present study hereby is an attempt to analyze the perception of consumers towards OTT platform with special reference to the City of Guwahati in Assam. The study further attempts to identify the factors influencing consumers choice towards OTT platforms and also their level of satisfaction towards the services of OTT.

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Keywords: OTT Platforms, Consumer Perception, Consumer Preference, Satellite Provider.