A STUDY OF ORGANIZATIONAL LEARNING CULTURE AND INNOVATION IN PRIVATE SECTOR BANKS

Business and technological changes are threatening organizational sustainability and modern management faces many challenges. Organizations are continually under immense competitive pressures  to come up with new innovations. An innovation can be a new product or service, a new operation procedure or a new management strategy to an enterprise. Innovations are  essential for the organization’s long term survival and growth. The objective of this paper is to present  a model of innovative improvement based on the influence of organizational learning culture. The concept of organizational learning culture (OLC) is defined as a set of convention, values, practices and process about the functioning of an organization. They should support systematic way, in-depth approaches aim to achieve higher-level organizational learning. The elements of an organizational learning process that we use are information acquisition, information interpretation, and cognitive changes and behavioral. Within the competing values framework OLC covers all four different types of cultures: group, developmental, hierarchical, and rational. Constructs comprising innovativeness are innovative culture, which are made of technical (product and service) and administrative (process) innovations. We use data from two private banks such as ICICI and HDFC banks by employing more than 60 respondents. The influence of OLC on innovations empirically tested through structural equation modeling. The results show that OLC has a very strong role to direct effect on innovations.

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Keywords: Technological Changes, Organizational Sustainability, Innovations, Culture.


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