Advertising is a paid mode of communication where companies sell their products and services through messages by using various media.  Advertising are used by businesses to achieve various goals. Companies plan the advertisement strategy as per product using divers media as traditional mode (newspapers, television, magazines are very successful as they reach to a large customer segments. The companies trying to explore various ways of dissemination of product, services by target group based advertisement. The intensity of advertisement depends on state and phase of product as if a company launches new product or services the frequency of the advertising increases accordingly. Design the rite media drive companies hire the professional advertisement companies. Advertisement companies design the advertisement strategy on the basis of research as Knowledge, Attitude & Practices of consumers of particular area, or nationwide. Based on research findings product branding, price and offers decide by the company management. At present use of mobile increases due to economic range of mobile hand set and internet packages. Resultant mobile based marketing, products; applications based services being designed for different age groups. These modern media of advertising are portable communication device that reaches large young customer base Electronic media being used as compare traditional media such as social media sites (Facebook, Whatsapp, LinkedIn, Twitter, and You Tube etc.).The companies are strategically selecting the mode of advertising media. The ads that are related to kids are telecast on cartoon channels, for adults are mostly telecast on news channels, for youth are telecast on sports channels etc. The same strategy is opted for other media as well. They are those channels which are preferred by the respective audience and reach to the target customers. Time is also equally important for the advertisements. The adult customers prefer to watch television at night and kids in the day time. The companies telecast their ads accordingly so that they can reach to the right customer at minimum cost. An effectively produced advertisement can help to achieve the business mission.

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Keywords: Non-Personal Communication, Traditional Media, Target Audience, Business Mission.