Communication is the process in which one person transfer ideas or information to another. Effective communication is when we transforming our ideas in easy and clear way. Communication is two way process in which one party is sender and another is receiver. Communication is an important process in any business enterprise. Effective communication is very important for successful business. It is an important need in any enterprise. Business cannot operate without communicating with its customers, employee or other business One cannot visualize the existence of an organization without communication. The need of communication is felt in every area whether it is to promote sales, financial dealings or hearing a dialogue with colleagues or employees of a business concern. Effective communication in business is important because it creates awareness and reputation among customers. It builds strong relationship among employee and management. Good communication means good business. Business communication is helpful in to promote goods, service or organization. Rising of business depends upon how business communicates with its external as well as internal users. There are many different methods of business communication by which business can communicate with its related party for ex. Video conferencing, email, presentation, face to face meetings etc. Business works in dynamic environment, with effective communication better decisions can be taken.

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Keywords: Effective Communication, Importance, Barriers, Suggestions.