The retail industry has grown very fast and as a result, many shopping malls have mushroomed all over India that are frequented by customers. Customer satisfaction in today’s world is the one factor that distinguishes between success and failure. The study looks at factors that affect customer satisfaction. The important key factor that affect customer satisfaction is mall environment. The study used the results of a consumer survey to understand the factors related to mall environment that attract a customer to the mall and help in ensuring their satisfaction. The utility of this paper lies in the fact that it helps mall management to understand how they can create a mall environment that would positively impact customer satisfaction. They can then work towards improving mall operations to create the environment that can bring in customers to the mall and keep them satisfied.

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Keywords: Shopping Malls, Customer Satisfaction, Mall Environment.