The retail industry has contributed to the economic growth of many countries and is undoubtedly one of the fastest changing and dynamic industries in the world. Service quality and customer attitude are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to know how to measure these constructs from the consumers’ perspective in order to better understand their needs and hence satisfy them. In present research, five dimensions of service quality (SERVQUAL) namely tangibility, reliability, responsiveness, empathy, and assurance have been considered for this empirical research. Research findings would render scope to marketers, retailers, and decision makers to calibrate attributes configuring services quality for improved customer satisfaction.