Medical tourism is a process of traveling to avail medical care. There are three categories of medical tourism namely outbound, inbound and intra-bound. Outbound tourism means that the people travel to other countries to avail medical care, inbound are those who arrive from different countries to India for medical care, whereas intra-bound is that patient who travels within India for the search of the center of excellence in other region or state. In this way, medical tourism in India has a market which is of the two levels global and national respectively. The customers of medical tourism will be both international and domestic tourists. Therefore, the PEST model has been used to perform macro analysis of medical tourism in India. In order to understand the problems and prospects of medical tourism both global and national factors have to be analyzed. A two-level analysis namely global and National has been done.

Keywords: Medical Tourism, Outbound Tourism, Inbound Tourism Pest Analysis.