Organizations need to pay attention to an important area -Organizational Culture, which can create a supportive environment where Performance can be boosted and be competitive. Thus, this work proposes to look into the relationship between Organizational Culture and Organizational Performance which has various dimensions, and  to address this problem, the author proposes empirical study between these two factors; which redefines and integrates information/decision making and social categorization perspectives on Organizational Culture and Performance. In addition, the research attempts to link the impact of Organization Culture on Organizational Performance and develop theoretical framework for understanding how the interplay of construed images and organizational culture shapes changes in institutional claims and shared understating about the identity of an organization. A conceptual framework has been aimed in this research in future orientations as a contribution towards the enhancement of the related literature.

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Keywords: Organization, Culture, Performance, Value, Employee Behaviour.