The tremendous hit of COVID-19 pandemic has drastically affected many sectors of the Indian economy and the organized retail sector is one of them. During lockdown physical stores and shopping malls were closed to prevent the COVID outburst. This research study emphasizes on the post COVID trend of visiting shopping malls amongst Rajkot Citizens. To assess the trend mainly three criteria are taken into consideration namely: 1) the average time spent per visit, 2) the number of shops visited and 3) monthly frequency of visiting a shopping mall. It is found that still the young generation compared to old age is very insistent to visit shopping malls even after the big hit of pandemic and eventually it can be observed that post COVID trend of visiting shopping mall is thriving once again. After the immense strike of COVID-19 pandemic, the perspective of consumers on the way to shopping mall is quite impressive.

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Keywords: Shopping Mall, Organized Retail Sector, COVID-19 Pandemic, Consumer Behaviour.