SWITCH IN SNACKING HABIT, FROM UNHEALTHY SNACKING TO HEALTHY SNACKING: COVID-19

Indian consumers are habituate of having mid meal snack. It is estimated that Indian Snack market will be more than INR 1 Billion by 2024. India is the leading player in the snack market and also the 3rd ranker in obesity. Snacking is the part and parcel of the lives of the Indian consumers, it helps people to reduce stress caused due to work which included high fat, sugar and salt. Lockdown helped consumers to understand the right to chose the right snack. Snacking industry also developed according to the changing demand of consumers from unhealthy snacking to healthy snacking. The aim of the study is to show hoe consumer realised importance of healthy snacking.

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Keywords: Obesity, Snacking Habits, Work from Home, Consumption Habit.


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