TOURISM POTENTIAL IN HIMACHAL PRADESH: AN OVERVIEW

The Himachal Pradesh is not only the land of God and Goddess, snowy mountains, lush hills, springs and streams, but also activities of adventure, such as hiking, skating, golf and fishing. The State of Himachal Pradesh offers enormous opportunities for investment in both the tourism and non-tourism industries. The state's landscape, topography, cold weather, snow-capped mountain ranges and birds provide the industry with extreme opportunities. The tourism and travel industry makes a major contribution to the national GDP of 7.2%. The Government of Himachal Pradesh has formed the Tourism Development Board (HPTDC), which is following the patterns of other boards in the world and able to handle the various networks.

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Keywords: GDP, HPTDC, Eco-Tourism, Tourism Information Center, Foreign Exchange Earnings.


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