Social entrepreneurship comparatively a newer concept, is faced with the challenges of evolution of insights that impact social enterprises. The field of social entrepreneurship is viewed as a multidisciplinary approach towards solving the problems existing in the society. This paper attempts to take insights from accross disciplines in an effort towards delimiting the scope and context marketing in social entrepreneurship. However, social entrepreneurship is seen as having adequate commonalities with entrepreneurship and business management. As such, various marketing approaches find high appropriateness for application, explanation and further expansion of social enterprises. In view of the above this paper attempts to gain critical insights regarding the application and impacts of marketing concepts in social enterprises. 

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Keywords: Social Entrepreneurship, Social Entrepreneurship, Social Enterprise, Social Marketing, Entrepreneurship, Strategy.