The children plays an important role in the family purchase process. They influence the purchase decision of the family for the product they use and also for the products for family use. This study attempts to understand the influence of children across six categories of child- centric products. The products taken into consideration for study include toys/games, eating out, beverages, clothes, confectionery and stationery. The study was conducted in Metro City Delhi. The study was conducted on 510 parents having children in the age group of 6-12 years.

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Keywords: Children, Influence, Child-Centric, Products.