A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are the tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profits. Global Marketing in the 21 st Century emphasis on Marketing Techniques and Marketing Techniques are the methods used to increase sales, a marketing technique is marketing plan designed to meet the requirements of customers and at the same time increases the profitability of the company. The new economy calls for new marketing techniques of keeping the customers highly pleased and contended. According to the marketing doyen Prof. P. Kotler the new economy in the 21st Century is characterized by super competition and competitiveness is the very essence of new economy. Marketing techniques need to be applied to monitor the success of marketing activity. If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell six thousand friends. Technology is changing everything; the pace at which these changes are happening is the frightening part. From HR to marketing, things have changed more drastically in the last five years than in the last fifty years. So, how are marketers embracing these changes to drive better return on investment as demanded by their bosses? And the answer is by adopting the latest marketing techniques.