BANKS: AN EMPIRICAL STUDY ON TWO MAJOR PRIVATE BANKS

With the recent advancement and adoption of state of the art mobile and internet technologies in different banks, the financial sector specially banking industry has undergone massive changes all over the world. The technological waves are reshaping the total banking landscape and the environment of the banking sector has gradually become highly aggressive today in Indian context also. The present research paper mainly focuses on the employees’ [of the banking industry] perception towards the adoption of new internet and mobile technologies in banks. The paper is mainly designed to evaluate the awareness level of the technologies offered by the banking sector and overall perception of employees on these technological offerings. The paper also tries to exhibit the employees’ perception on technological adoption in the banking sector. A well-structured questionnaire has designed and an extensive survey was undertaken among 100 employees of ICICI Bank & Axis Bank of North 24 Parganas District of West Bengal. Some useful, relevant descriptive statistics is used in this study. On the basis of this study, it  is  found  that, almost  all  the  employees, of these two Private Banks,  found  the  overall performance  of  tech-banking  as  satisfactory.

 

Keywords: Tech-Banking, Internet & Mobile Banking Technology, Employee  Perception.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download