Insurance is the backbone in managing the risk of individuals and businesses. The service providers offer diversity of products ensuring financial security. It helps individuals and organizations to minimize the risk but also face major challenges in attracting customers and retaining. Other than service difficulties, achieving profitable growth is another big challenge faced by Indian insurance sectors. To sustain the profitable growth, private companies are struggling in sustaining the growth by developing brand strength. Liberalization in the sector also gave entry to many private insurers, resulting in drastic changes in competition. The performance of the company plays a leading role towards the growth of the industry which ultimately leads to the overall success of the economy. The present study attempts to examine the financial performance of Indian life insurers based on various parameters. For measuring it, various financial ratios have been calculated taking into consideration liquidity and profitability of the insurance players. Companies selected for the present study include Life Insurance Corporation of India (LIC), SBI Life Insurance and HDFC Standard Life Insurance. Paper compares the earnings and profitability ratios of select insurance companies for the time-period from 2016 to 2020. Finding of the present study assists academicians, marketers, and policy makers to analyse the status and performance of life insurance companies.

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Keywords: Performance Analysis, Public, Private, Insurance, India.