Consumer purchasing decision making has been of great interest to researchers and practitioners for improving strategic marketing policies and gaining a competitive advantage in the market. Traditional market models generally concentrate on single individuals rather than taking social interactions into account. However, individuals are tied to one another with invisible bonds and the influence an individual receives from others, affects their purchasing decision which is known as word of mouth effect. In this process, some people have greater influence on other consumers’ buying decisions that are known as opinion leaders. In this paper, we aim to analyze  the marketing strategies used while launching a new product by the organization.  In particular, we will try to assess the efficiency and profitability of different marketing strategies consisting of different price, promotion, quality levels and different number of targeted opinion leader. Product’s quality is found to be the most significant factor affecting the profit of the company.