ONLINE SHOPPING - A STUDY ABOUT CHANGE IN CONSUMER PERCEPTION ON PURCHASING OF PRODUCT/SERVICE SINCE COVID-19 OUTBREAK

 

“If your business is not on the internet, then your business will be out of business”

- Bill Gates (Co-founder of Microsoft)

Online buying and selling of product and services are the core function in E-commerce. Electronic commerce is the activity of electronically buying or selling of products on online services or over the internet. On the broad spectrum E-commerce are of four types viz Business to business (B2B), Business to Consumer (B2C), Consumer to business (C2B) and Consumer to Consumer (C2C). Current study aims to know the changes in behavior of consumer while purchasing online product or getting service before and after pandemic outbreak and how frequent it becomes within few months. Behavior is influence by habit of adapting and learning new. COVID-19 pandemic severely damage humankind and their development. However, it teaches better and simple lifestyle by adapting new technology within short span of time to those who were against or had fear to accept technology based shopping. On positive note for trading and commerce in new tech era has become much easy, fast and profitable with least disturbance to physical movement during current scenario as well as eco friendly to some extent.

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Keywords: COVID-19, E-Commerce, Perception, Behavior, New Technology.


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