ANALYSIS OF GREEN ENTREPRENEURSHIP PRACTICES IN INDIA

Today's customers favor environmentally and socially conscious goods over their traditional counterparts. The research study addresses that there are low entry-level standards to become an entrepreneur for a variety of environmentally sensitive companies, making it one of the factors for youth unemployment and sustainability issues. It has been argued that green businesses are developed at a small scale and fit the needs of rural regions. These sustainable startups offer companies with new prospects not limited to the urban areas. Green entrepreneurship research in India focuses on coordinated promotion for green entrepreneurs. Financial and technological support is required for developing startups. The State has been able to encourage entrepreneurship through key businesses in the region. 

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Keywords: Ecopreneurship, Green Services, Sustainable Growth, Green Marketing.


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