FINANCIAL LITERACY AMONG WORKING WOMEN IN THE CITY OF JAIPUR

Financial literacy is something that has been gaining high attention in all nations across the world. The lower literacy levels of women has always been an issue in a country like India, and financial literacy, in particular, is no exception to it. Though with the increasing involvement of women on the working front, no doubt there is an improvement in the situation, but even today they face many challenges and hindrances for being financially literate. In this paper, an attempt has been made to assess the financial literacy levels among the working women in the city of Jaipur. In order to complete the assessment, the data has been collected through a survey. On the basis of the responses collected, we have assessed the financial literacy levels of working women based on their financial knowledge, attitude and behaviour. The data is analysed with the help of frequency and percentage analysis and gap analysis.

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Keywords: Financial Literacy, Working Women, Financial Attitude, Financial Behaviour.


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