A STUDY ON CUSTOMER SATISFACTION OF LOW COST AIRLINES IN INDIA

Main focus in this paper is customer satisfaction in Low-Cost airline and the importance it plays in the airline industry. Customer satisfaction arises when the passenger gets both mental and physical satisfaction, and when expectation of minimum level of service exceeds over and far beyond the industry trends.Data Analysis, using Pearson Correlation, ANOVA, SPSS, Regression models and Tukey. The analysis covers relationship between various factors. It has been found that male respondents form the majority of passengers, educated passengers fall mostly in the category of graduate or post – graduate and are employed, and internet bookings are the norm. Complaints from passengers are mainly on “surge pricing”It is observed that India has seen a rapid growth in air traffic mainly due to LCC’s but most of the LCC’s are not running in profits apart from cost cutting LCC’s need to explore ways to increase profitability for instance from food & beverage sales.  Air Traffic Control management and up gradation of airports in some of the metro airports are need of the hour that need urgent attention.

 

Keywords: Customer Satisfaction, LCC, ANOVA, SPSS, Air Lines Industry.


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