The Covid-19 pandemic is one of the most significant events in recent history which has affected people all across the globe, disrupted the economies and taken a toll on human lives. It has changed how the world works and shops, their individual preferences and consumption patterns. While it is still on-going with new strains popping up, this paper aims to summarise the changes brought about by the lockdown imposed and social distancing mandates which have forced the consumers to modify shopping behaviour and forced the corporates in organised retail to innovate and modify their business plans, especially in e-Commerce. This study aims to record and analyse such changes to provide an insight to the readers on the ongoing situation and its likely effects in the near future. More consumers are shifting to online channels than ever before while the overall digital usage has accelerated in the Covid-19 period. The suppliers and trade have also responded by creating better buying experience and introducing new systems and processes to cater to the changing customer behaviour. This paper discusses and explores how the trade coped with such changes and made innovations to serve the customers better.

___________________________________________________________________________________

Keywords: Covid-19, e-Commerce, Customer Behaviour, Trade Innovation, Digital Usage.