The ability of the organization to mobilize and exploit its intangibles has become more decisive than investing in and managing of physical resources. It is rightly said that anything which can be measured can be controlled. Measuring organizational performance has been an important area and it has undergone continuous development and modification. Since the inception of the concept, management experts as well as academicians have been trying to develop advanced method of measuring it. Traditional financial ratios have worked as important tools of measuring organizational performance in the bygone years. It has, however been felt that the leading indicators of business performance cannot be found in financial data alone. The structural changes and emerging trends associated with the new open environment have rendered the traditional financial performance measures which concentrate only on financial performance (ignoring the non-financial aspect) ineffective. Visualizing the scenario in the years ahead. success would crucially depend on strategically effective and intelligent management of marketing and customer relationship.

Keywords: Growth and Development, Banking Sector, Customer Relationship.