The Internet gives a business the chance to develop. In other words, the Internet can be used to perform consumer research, enter new markets, better serve consumers, more easily deliver merchandise, solve customer issues, and more effectively interact with business partners. A major move towards promoting economic transactions and growing market openness has been the advent and development of electronic commerce. The goal of this article is to examine how electronic commerce has enhanced consumer performance by increasing transparency.

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Keywords: Consumer Research, Customer Issues, Business Partners, Economic Transactions.