E-retail or online is booming sector in India. It has seen steady growth of 50-60% over the last several years. E-retail accounts for 10% of e-commerce activities in India. Although there is potential for online retailing in India, we have challenges that need to be addressed. The global retail e-commerce index says India has made online retail capabilities non-expensive. Online retailing can add immense value to the various stakeholders in the Indian retail sector. The potential for online retailing in India is huge, but along with the growth opportunities, there are also challenges that need to be addressed. The article focuses on the opportunities and challenges of online retailers in the context of e-commerce in Indian business environment.

KEYWORDS: Online Retail, E-commerce, Global Retail, Business Environment.