ROLE OF REAL ESTATE INDUSTRY IN SUSTAINABLE DEVELOPMENT OF ECONOMY IN THE CONTEXT OF CORPORATE SOCIAL RESPONSIBILITY

The thought of corporate social responsibility (CSR) is not new in India. Before that it was called “business social responsibility”. Succeeding the amendments to the Companies Act, a new concept of CSR has been introduced under Section 135 of the Companies Act, 2013 and the Companies (Corporate Social Responsibility) Rules, 2014. India is the first country in the world to introduce legal corporate social responsibility. New Companies Act, 2013. Corporate social responsibility and sustainability are fundamental aspects of basic institutions and business practices. In India, sustainable development and CSR have matured rapidly, and society is driven by the demand for greater accountability through corporate. This practice, though informal, has been appreciated since ancient times. Philosophers like Kautilya from India and pre-Christian philosophers in the West preached and promoted moral principles in business. Many ancient literatures introduced the concept of helping the poor and backward. This idea is also supported by several religions where it is linked to religious law. Zakat, which is followed by conversion to Islam, is a donation from one’s earnings, especially to the poor and disadvantaged. Similarly, after Hindus there is ‘Dharmada’ and after Sikhs there is ‘Daashaant’. Today, stakeholders are defining the role of corporates in a broader sense of responsibility for society and the environment, rather than economic performance, and assessing whether they are morally and socially responsible. Whether they are playing their role wisely or not. Sustainability is becoming more important in every aspect of our lives. Companies, governments and citizens are becoming more aware of the impact of today’s election on tomorrow’s world and property plays a key role in the development of a stable world of immovable industry not only because of its material and land use, but also because people’s lives depend on buildings. Thus, CSR in the real estate industry is a campaign to change the use of buildings, maximize efficiency and make them more integral to social life. Another factor is the growing focus on the health and well-being of the people living in the building. This means that tomorrow’s city must be fun, inclusive and comprehensive. In short, it must be economically, socially and environmentally sustainable. This research paper focuses on the concept of CSR in the real estate industry and analyses existing CSR laws and guidelines and the role of sustainable development.

 

KEYWORDS: Sustainable Development, Real Estate Industry, Corporate Social Responsibility (CSR).


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