Globalization process has led to economic process and social development altogether walks of life, society and business. Change is that the eternal law of nature. Everything is changing as per the requirement of the time. Change is that the need and order of today’s world. Globalization has been the fundamental mantra after 1991. So, everyone thinks of being global. Liberalization, privatization and globalization (LPG) are the fundamental concepts of success and all told aspects of development. Globalization process impacts all the people on this globe in a way or other. It’s an inevitable process which is that the actuation and is that the key to rapid economic process and poverty reduction in developing countries. The people on the world are standing at the “Age of Globalization”. It’s a phenomenon that has affected all human worldwide but during a different form and degree. Its impact is seen everywhere and thus making this phenomenon, as a crucial issue. The phenomenon of globalization has given rise to the expansion of Multinational Companies (MNCs), the key path maker for economic process. After globalization, marketing of products and services have taken a brand new dimension and it's the foremost challenging task now. The liberalization of the financial sector in India is taking Indian insurance and banking companies to a brand new competitive environment so move towards a better tomorrow. Therefore it's boldly said that liberalization and globalization have nearly changed the spirit, enthusiasm of personal players within the financial services market. Therefore this juncture compels the researcher to shortly measure the impact of globalization of the economy on the buyer behavioural aspects towards financial services.

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Keywords: Banking Sector, Competitive environment, Challenges, Possibilities, Information, Integration.