PROSPECTS AND CHALLENGES OF CUSTOMER SERVICES IN NATIONALISED BANKS IN INDIA

Over the last few decades, the financial field in India has encountered with major transition to the great extent of the banking stratum in India as a part of economic restoration programme. In the financial area, demonetisation of currency, mergers and acquisitions and the evolution of new technologies have contributed dramatically to stiffer competition and pressures on prosperity. Providing services to the customer has become so necessary and considerable to consider especially in the economic area whether it is locally or globally. In the financial services the banking sector is providing large extent of products and schemes to its customers to satisfaction of their needs and necessities to keep in the view with customer different outlook and awareness to these distinct systems into a communicative, efficient infrastructure. While delivering the topmost level of patron overhaul and convenience without revealing their customers to the bank’s internal system incorporation problems. In fact, customer service is a tough matter in any service diligence.

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Keywords: Customer, Customer Services, Public Sector Banks, Employees, Financial Services.


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