Millennials are very concerned about the activities organization does. Corporate social responsibilities activities showcase the world what an organization is really. Every organization faces many struggles to retain its topmost talented employees. One of the best ways to retain talented employees is by showing that their company does care about the environment, economy, and so on. This study reveals the truth about corporate social responsibility role in talent retention. This study aims to analyze the relationship between corporate social responsibility & talent retention, the association between corporate social responsibility & gender, the impact of corporate social responsibility activities on talent retention, and the reason employer adopt corporate social responsibilities in their organization. The data of the study consisted of 182 HR Managers from different IT/ITeS sector of Chennai, Tamil Nadu, India. The study used a structured questionnaire and employed a descriptive analysis to analyze demographic data. The research hypothesis was tested using the Chi-square test, Correlation, Multiple Regression, and Weighted Mean Average in statistical tools. The findings revealed that there is an association & strong relationship between corporate social responsibility and talent retention, some of the CSR activities like reducing carbon footprints, volunteering in the community have a strong impact on talent retention. The main reason employer adopts corporate social responsibility is to retain the topmost talented employees.

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Keywords: Internship, Multiple Regression, Talent Acquisition, Weighted Mean Average.