The customer relationship is important for the organizations to grow a connected way. The customers are important for the business and their profit can be managed by the developed and advanced software’s of Customer Relationship Management (CRM) systems available in the organizations. The India dual and small customers and investors are also important for the banking sector to generate the profits and growth. So the banking industry banking is also becoming popular to arrange complete range of monetary facilities to the investors according to their needs, requirements and tastes. This study is analysed the satisfaction of customers towards CRM practices offered by selected public and private sector banks. The size of sample was 300 respondents using the facilities of the private sector banks and the other 300 respondents using the acolytes of the public sector banks. This study is piloted in Jodhpur city, the desert city of Rajasthan. The study revealed that the private banks are providing good services and their relation with customers were always good with their customers but under this study of selected banks working under private and public sector in the city of Jodhpur it acquired that the bank’s customers form private sector are not satisfied with average relational variable and average emotional variable.

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Keywords: CRM, Public Sector Banks, Private Sector Banks, Customer Satisfaction.