Online shopping has witness a phenomenal growth in the present digital world. It has overpowered the traditional shopping as everything is available to us at our door step just with the availability of internet. Present research work has been taken with the aim to analyze the gender difference in online shopping behavior and customer satisfaction with different online service providers in Indian context. In a survey of 319  online respondent  collected digitally, study confirms  that frequency of online shopping is continuously growing, majority of respondents prefers net banking and debit card payment. Looking at the online information search behavior and drivers of online shopping study confirmed the significant difference across gender categories and there is no difference found in the level of satisfaction with different attribute of online shopping across gender categories. Some of the suggestion also drawn on the basis of research findings.

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Keywords: Online Shopping, Digital World, Consumer Behavior, Digital Marketing, Shopping Behavior.