ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS IN COVID-19 PANDEMIC PERIOD

Covid-19 Pandemic period where every consumer feeling helpless and looking for support from government, Corporates so it might be acceptable their changed lifestyle. Whole world consumer is seeking support from their brand and that reminds corporate world their social responsibility. We will try to find the corporate social responsibilities activities running during this pandemic period and business ethics making morally bind them to do so. This study is a qualitative research which is analysing on the ground of available content. Business Ethics also plays a vital role to connect with CSR so try to co relate each other. The finding and conclusion will inspire more corporate that their helpful activities meaning a lot for massive consumers.

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Keywords: Corporate Social Responsibility, CSR, Brand, Business Ethics, Pandemic, Covid-19.


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