Green marketing includes different aspects such as ecologically safer products, recyclable and biodegradable packaging energy efficient operations and better pollution controls. The awareness and buying decisions of green product customers are affected by different factors. The present study is assessing the different attribute wise influence on green market awareness and green product buying decisions. The objectives of the study are: to study the concept of green marketing, To study the attribute-wise consumers’ awareness of Green Marketing, To identify the factors that influences the customers buying decision on green products, to give suggestions to improve the customers’ awareness and buying decisions of Green Products in the study area. The Hypothesis of the study is to test the association between variables like gender, education, monthly income and age and status of awareness of green marketing. Chi Square test is applied to test the statistical significance of the observed association in a cross tabulation. The study found that there is the association between gender, education, monthly income and age and status of awareness of green marketing; majority uses to buy green products with environmental concern, products’ package influences the customers buying, majority of customers buy in nearby small shops, service attracts the customers, half of the customers bought food and health green products, companies are reluctant due to different difficulties. It is recommended that proper steps to be taken by the Government and concerned business authorities to promote green marketing awareness among all the customers.

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Keywords: Green Marketing, Biodegradable Packaging, Recyclable, Statistical Significance.