The Online retail is a new business in India, comparing the bureaucracy barriers of other developed countries such as the US, Japan, and the UK, the slow growth in technologies such as online infrastructure, digital payments on online shopping, and consumer knowledge. There are a number of reasons why online retailing has taken place. Development in India is slow. The main purpose of this article is to examine the current trend of online retail market in India and its future growth opportunities in present scenario. This shows that online retailing is still a new business in India, but the competition in the market is increasing. Due to the release of foreign direct investment (FDI) policies, foreign online retailers such as Amazon, Alibaba, are already in the market, competing with local retailers such as Flipkart and Snapdeal have been also, due to the digital payments revolution and the increasing use of smartphones, in the near future, the online retail market will become a huge hub. Consumers are becoming more familiar with digital and online payment systems. It also turns out that within 2-3 years, Amazon will be the leader of the Indian online retail market. Distinguish yourself by focusing on niche product categories, market segmentation and building a strong brand image. Index Terms Online Retail, India, Consumers, Payment System, Competition.

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Keywords: Online Retail, Digital Payments, Online Shopping, Market Segmentation, Foreign Direct Investment (FDI).