A STUDY OF REAL ESTATE SECTOR IN THE CONTEXT OF ECOLOGICAL SUSTAINABILITY IN INDIA: AN OVERVIEW

Ecological issues have become important in business as well as in public life around the world. Reaching out to citizens around the world, from businesses, governments and other organizations, has raised concerns about the challenge of global warming. As a result, companies are rethinking their business activities, and at the same time, the concept of green business is gaining momentum. Green business, also known as sustainable business as an alternative as well as ecological business, which prioritizes efforts to promote the design, pricing and distribution of an organization that does not harm the environment. Are delivered the real estate industry in India is the second fastest growing industry after agriculture with malls, high-rise residential buildings, family resorts, and the second largest after agriculture with ongoing and future plans and growth of commercial businesses. It is creating investment and employment opportunities in various related sectors and with its rapid growth there are several areas of concern. Many organizations within the industry are supporting green building by publishing educational materials, setting up guidelines and resources, creating training programs and hosting green building conferences, creating a new level of awareness. This article aims to highlight the aspects of ecological sustainability through green business practices in the real estate sector.

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Keywords: Ecological Sustainability, Green Business, Real Estate Sector, Global Warming.


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