According to UN Sustainable development means “meets the need of the present without sacrificing the ability of future generations to meet their own needs”. Intention to continuously improve the standard of life and well - being of people for present and future generation leads to the emergence of sustainable development. Competitiveness race in the global economy has increased and tests the economies and gives opportunities for the mapping of the new competitiveness resources. Sustainability, for the time being, is only one option for most organizations – it is not imperative for short-term organizational survival. But it may just be the key to long-term staying power. Those organizations that chooses the sustainability route may in fact be the ones that are best positioned to face the tough competition in the market and for the well-being of society as a whole. This study aims at analyzing how organization can gain competitive advantage by adopting sustainable development as their policy and for this purpose secondary sources of data is used. This study found out that “Various sustainability initiatives are an opportunity for companies to differentiate themselves to their competitors in the industry, the environment, and society”, enjoy “competitive, and operational advantages”, and “enable long-term business success.” And Sustainable Development also helps in creating brand loyalty, cost savings, enhanced stakeholder’s relation, employee satisfaction and retention and so on. And further identify the need for the “Triple Bottom Line approach”.  And the study concludes that Sustainable Development is a powerful tool for the organization where it can look forward for individual as well as societal development which ultimately results in overall welfare of the economy.

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Keywords: Sustainable Development. Competitive Advantage, Triple Bottom Line Approach.