In the modern age, the shopping mall has become a necessary place to visit, by the number of shoppers. The shopping mall provides multiple things at one place and customers need not run to many shops to buy different things. This will help the customer to save time and have huge impact on their lifestyle. The trend of shopping malls has first spread in the major cities of India then later to other cities as urbanization has increased. This is because of changed demographics, aging, living culture of people with increased need to socialize and come together at one place to fulfill their social needs and lifestyle demands. In such kind of situation, malls offer a great watering hole to attract the customers, especially in cities where other public spaces are not safe. The exponential growth of online shopping has posed a great risk to shopping mall culture because the customers are shifting their focus to online shopping, to reduce the physical strain associated with visiting the shopping malls. As foot print has drastically reduced in malls due to online shopping, malls have adopted innovation in their marketing tactics and strategies. Many malls provide attractive offers and huge discounts to customers to attract and increase the sale. Generally, the sales on weekend will be high compared to midweek. So, to boost the sale in mid of the week, majority of malls have introduced the concept of “Wednesday special offers and discounts”.

Keywords: Shopping Malls, Wednesday, Customers, Marketers, Online Shopping.