In the last ten to fifteen years, Indian ecommerce industry has grown many folds and has been the most exciting development for the consumers in India. It has impressively changed the way Indians have been shopping for decades, significantly for the categories like – books, electronics, apparel, travel, grocery and education. Many new ecommerce companies have been established in India in past five to six with innovative ideas in various fields such as – Money Control, Flipkart, Myntra, eBay, Make My Trip, Unacademy etc. According to the report published by Indian Brand Equity Foundation, Indian Ecommerce Industry is expected to grow and surpass USA to become the second largest E-commerce Market in the world by the year 2034. Much of the growth in the industry has been triggered by increasing cheap internet provider and budget friendly smartphone penetration. With Government of India initiatives like Make in India & Digital India campaigns, it has certainly given boost to the Indian ecommerce industry to grow even better. This paper elaborates the basics, origin, growth, challenges and opportunities of digital marketing and e-commerce in India, and how many ecommerce companies are using this new developed marketing medium for achieving effective communication, differentiation and delivery as well as to reach more consumers in densely populated country like India.

KEYWORDS: E-commerce, Digital Marketing, Internet Marketing, E-business, Importance.