ISO 9001:2015

PATANJALI: GLOBALIZING ANCIENT INDIAN FMCG

Shikha Jain

Indian Ayurveda is always remain a point of attraction for the rest of the world as well as mysterious too. The Cure level of Indians along with their immunity has always been remained challenge to understand for western world as well as Asian countries. The traditional health care system developed by each of the region of the India from coastal of the south to the extremes of Kashmir has its own variety and multiplicity. This undoubtedly has made a systematic phenomenal culture over the period of thousand or perhaps more than this, years to find out our ancient medicine therapies and food including jadi buties and spices which every Indian uses in their daily lives. If we look into the recent pandemic of CORONA, when entire world is fighting for vaccine and looking eagerly for medicine, in India we are using KADHA and some other traditional spices like turmeric, or clove or cinnamon, or Black pepper etc to cure the world pandemic CORONA virus and undoubtedly we succeed to a great extent and that’s perhaps the reason why the death ratio is quite low even after having so much number of cases in India. The whole world has accepted that Indians has fantastic immunity. This happen because of our ayurveda and its properties which are found in every Indian home and their kitchen. We naturally carry a medicine shop in our home in the form of our kitchen. That’s probably a biggest reason that when BABA RAMDEV, the founder of Patanjali ayurveda, started selling the ancient ayurveda products in the form of FMCG, the Indians has given it due priority and respect that in just a span of few years the turnover of Patanjali has reached at that level where even the 100 years old companies are still not reached in india. Where the entire FMCG market Players enjoying only a growth rate of eight percent, the Patanjali has crossed it twenty times. Isn’t tremendous? Yes it is.

 

KEYWORDS: Ayurveda, Ancient Products, Home Kitchen, Spices, Clove, Cinnamon.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download