The internet has gradually changed the way people seek and use information. Earlier it was conceptualised as a tool for collecting information, but now it has become an important medium for business. According to the data shared by Department of Telecommunications, India has the world’s second-largest Internet user-base, as on March 2020. Reach of internet in the hands of majority of Indians have helped in shifting their focus towards online shopping. Bihar is witnessing the trend at par with rest of the States and proving out to be a good prospect for e-tailing. Online shopping has almost covered the metro cities completely and is also becoming a trend in small cities. Understanding factors that influence online shopping and managing consumer relationships is not a trivial task for firms considering the many pertinent factors that influence behaviour, including the product being shopped and the context of the website itself. This paper investigates the impact of these characteristics on an online transaction’s basket value. A questionnaire was prepared for the purpose on the feedback of the pilot study.

KEYWORDS: Internet Penetration, Basket Value, Convenience Sampling, Check-Out, Search Cost.