Intangible asset is yet not finds first place in the financials of any company, yet it has very significant impact on the whole financial position of the company. When a company goes through the phase of its valuation for finding out the market position It has or when it is planning to sale or merge or amalgamate its business with other, the question of its value comes into the picture. At such times it has to be find out what is the role of Intangible Asset in the total value of company. The question is what is the fact which is bothering about the Intangible Asset? Like we calculate the value of other assets, we can also find out the value of intangible Asset. But it is not at all so simple. Intangible Assets is a kind of Asset which not have any physical presence. It cannot be valued like all other tangible Assets. Hence a different way or method has to be chosen for the same. This Research is aimed to evaluate the impact of Intangible asset which is generated internally (i.e. which includes development cost and Patents). This research is conducted using the views and information of various professionals engaged or working in different companies.  A sample of around 12 different companies financials have taken for the purpose of the study and the study data has been collected through the questionnaire mode. The study shows that the value of intangible Assets strongly effect the Market valuation of companies.

KEYWORDS: Intangible Assets, Development Cost, Patents, Market Capitalization, Impact on Value.