In India Ayurveda products are the standard holistic medical system. After centuries of experiments, studies and meditations natural scientists and early psychic developed this method. Basically word Ayurveda has been formed by “ayus” means life and “Veda” mean knowledge. So we are able to say that Ayurveda is near to know more about life. History of Ayurveda will be discovered way back to the expansion of civilization. The segment of Indian consumer will be isolated broadly into urban and rural markets. And also the buyer of Indian markets can tempted many marketers from across the globe. In Indian scenario, perceptions a few particular brand are important because Indian consumers depend upon the perception of their near and dear ones before actually buying or using the products. This Research paper explains out that how Patanjali the king of the FMCG Market in the short span of time and what was factors that make it popular and which is making the consumer attracting towards it and to shop for the Patanjali products. Likewise, Satisfaction may be a person’s feeling or disappointment, resulting from comparison of a product that's perceived and actual performance in relevancy his or her expectations. During this paper, i've got tried to review Customer Perception in respect to products of Patanjali Ayurved Ltd, one amongst the fastest emerging brand in India and world over. The study also intends to look at product range, the customer’s spending patterns, buying behaviour, factors affecting their purchase, post purchase behaviour of the customer in regard to Patanjali products and ultimately to analyse the satisfaction level of Patanjali Customers. As per the IIFL Institutional Equities report Patanjali is anticipated to make revenues of Rs.20,000 crore by twelve month 2020. Therefore the present study also deals how did Patanjali faced their competitors within the early stages and captured the market share.

Keywords: FMCG, Patanjali, Market Share, Satisfaction Level, Customer Behaviour, Choices.