Today's challenge is not just to retain talented people, but to fully involve them, capturing their hearts and minds at every stage of their working lives. Employee engagement has emerged as a key driver of business success in today's competitive market. In addition, employee involvement can be a key factor in organizational success. Not only does engagement have the potential to significantly affect employee retention, productivity and loyalty, but it is also an important link to customer satisfaction, the company's reputation and overall stakeholder value. Thus, in order to gain a competitive edge, organizations are turning to HR to set an employee engagement and commitment agenda. Employee engagement is defined as "the extent to which employees are attached to someone or someone in their organization, how hard they work and how long they stay as a result of that commitment." Research shows that the relationship between employee engagement and organizational strategy, including understanding how important it is for job success and is the most important driver of job engagement.

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Keywords: Employee Engagement, Competitive Edge, Commitment, Employee Retention.