CORPORATE SOCIAL RESPONSIBILITY AND ITS ROLE IN COMMUNITY DEVELOPMENT IN CONTEXT OF NGOS IN INDIA

The issue of corporate social responsibility (CSR) has been discussed since the 1950s. Most recent investigations by Secchi (2007) and Lee (2008) announced that the meaning of CSR has been changing in significance and practice. The established perspective of CSR was barely restricted to generosity and after that moved to the accentuation on business-society relations especially alluding to the commitment that an enterprise or firm accommodated taking care of social issues. In the mid twentieth century, social execution was tied up with advertise execution. The pioneer of this view, Oliver Sheldon (1923, refered to in Bichta, 2003), in any case, urged administration to step up with regards to raising both moral gauges and equity in the public eye through the ethic of streamlining, i.e. manage the utilization of assets under the name of effective asset assembly and use. Thusly, business makes riches in the public eye and gives better ways of life.

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Keywords: CSR, Speculations, Stakeholder, Corporate Citizenship, Ecological.


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