This study aims at finding the impact of demographic variables: Age and Marital Status towards the factors of consumer attitude towards online shopping of apparels. The study has undergone convenience and purposive sampling technique to make 150 apparel shoppers participate in the study. Data was collected by means of a questionnaire. The chi square test proves that the demographic variable age is influenced by only one behavioural characteristic related to online shopping of apparels and same is the case with the demographic variable marital status.

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Keywords: e-Shopping, Demographic Variables, Online Shopping, e-Commerce.