Crowdfunding has a long history with deep roots. It is a source of alternate finance in various fields and attaining major significance in the field of start-ups. Though the concept is traditional as in earlier days people used to appeal for funding but in those days, mostly the concept was initiated by mail subscription. However, in crowd funding the request is made through various online platforms. There are three major parties in crowd funding viz. the project initiator, individuals or companies who support the idea and the online platform or moderator which brings the parties together. This paper is an attempt to study the concept of crowd funding and analyze its various models. All the models are evaluated on various bases to obtain the summary of the popular crowdfunding models in India. The paper also aims at getting the overview of popular crowdfunding platforms in India. The shortcomings or criticisms of the concept would also be premeditated.

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Keywords: Crowdfunding, Start-ups, Business Model, Funding, Crowdfunding Platforms.